In our new series Dream Big, you will learn many ways to establish goals, reflect and measure those goals, gain encouragement and also how to implement the steps to achieve what you dream. So start dreaming… you have a lot left to accomplish. We all…Read More
Series: Dream Big
Right now is the perfect time for reflection and goal setting. But how big should our goals be? And once we’ve established these goals, how can we implement steps to achieve them? We all need a little help and encouragement, which is why we’re introducing our new series: Dream Big.
With the “Dream Big” article series, you can expect to be given the tools needed to meet everyday challenges your business faces. Propel your brand forward with data-driven insights and leave behind the days of mediocre reports and convenience metrics. Asking Smarter Questions is here to help you achieve what could be.
Marketing budgets are full of wasteful spend. Especially with the heightened popularity of social media, companies are spending time and money without seeing a hard number ROI. Agencies are not providing adequate measurement to their clients and the result is wasted spend. Improving efficiency in…Read More
We often talk to businesses that want to expand their visibility online, but are not sure what platforms accomplish this best for the smallest price tag. The truth is that there are tons of ways to improve your visibility and reach your target audience, but…Read More
One goal we consistently hear from potential and current clients is minimizing cart abandonment and increasing conversions on their websites. Conversion optimization has many facets and can be different for various business models and largely depends on what the brand’s predominant key performance indicators (KPIs)…Read More
Consumers. You can’t always trust them to tell you exactly what they want, and it can be hard to determine their needs based on intuition. That’s why we always recommend making decisions about your business based on data. So what kind of data will help…Read More
One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing truly accountable. That is, attribute true return on investment to digital initiatives. But you do not have to sacrifice accountability when measuring offline initiatives. There…Read More
Let’s assume that–since you’re reading this blog–your company aims to be data-driven. But you may not be approaching hiring in the same way. We’ve all seen the conventional model: find a person who has a decent amount of education in a given or related field,…Read More
In the last year, smartphone subscriptions increased by 55%. Just over 50% of mobile users now utilize smartphones, which means big money for websites and ads that are mobile-optimized. With the growing use of mobile devices for searching, purchasing and more, many companies have struggled…Read More