Category: Social Strategy

Promoted Pins 101

Posted by Lori

promoted pin

As Pinterest continues to grow in popularity, so too does the interest in the ability for brands and marketers to advertise on the social platform. While options are still somewhat limited at this time and not available to all advertisers, here is what we do know regarding…


3 Tips for Stellar Pinterest Page Management

Posted by Christina Hensch


Are you wondering how you can better leverage Pinterest to promote your business and grow your brand? It all starts with building your community! Here are some stellar tips that will help you grow your brand’s presence on this platform: 1.     Be Active and Engaging Engage…


Go for Gold: Leveraging Social Media During the Winter Olympics

Posted by Jevans


As everyone dissects the results of the Super Bowl and Seattle’s impressive win over the Denver Broncos, the next big social media sports event is fast approaching with the 2014 Winter Olympics in Sochi, Russia. As we have said previously, the Olympics are an incredibly…


Perfecting Your Platform Prowess

Posted by Jevans

platform prowess

Gauging real-time reactions and getting a pulse on conversation trends is a key benefit to monitoring social media. Doing so allows your brand to stay proactive in emerging markets or with social trends, as well as to manage potential crises. Understanding Platform Trends However, it’s…


Reaching Your Desired Audience with Facebook Ad Targeting

Posted by ToriTheiss

facebook advertising targeting

As we dive into the new year, many marketers are setting resolutions for their businesses such as to drive more sales, to reach more consumers or to generate more website traffic. While many marketers have explored the advertising options that Facebook provides, many still haven’t…

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