As a marketing professional, have you been looking for an innovative way to measure your brand’s impact at an industry event? Or for those of you who plan and manage events, perhaps you’d like an insightful way to measure the effectiveness of your event in terms…

When it comes to advertising to women, many marketers harbor misconceptions about who this demographic really is, what they’re interested in and how much influence they wield over purchase decisions. Brands whose products/services are generally considered male-oriented tend to avoid marketing to women when, in…

Earlier this week, Google announced the arrival of its own cloud-based digital locker service. Called Google Drive, this cloud computing service is not the first of its kind. A growing trend, companies like Apple, Amazon and Microsoft already have running with gradually growing success. Cloud…

For anyone unfamiliar with the event, the International Consumer Electronics Show (CES) is a major technology-related trade show held each January in Las Vegas. With this year being the most attended in the history of CES, you can bet Twitter was full of chatter with…

    Data-driven marketers should be aware that Baby Boomers spend the most money on technology. Never underestimate the generation that brought us the Beatles, the women’s movement and Woodstock. They may be entering the AARP discount years, but that’s not going to slow them…