More and more, we are seeing a trend in entertainment marketing, particularly in regard to the growing adoption of social media within the music industry. Musicians are utilizing a variety of social channels to connect with and create more fans. Today, it would be very…

A Nike campaign involving two professional soccer players has been banned by the ASA. It’s the first time the Association has banned a Twitter campaign according to Mashable. The tweets in question involved motivated messaging about resolutions from the athletes. The problem was, however, that…

As I mentioned in a recent post, the International Olympic Committee (IOC) is busy at work, creating a presence on multiple social media marketing channels for Olympics enthusiasts to get more involved in this summer’s spectacular in London. Marketing for the Olympics can’t be easy,…

Unless you’ve been living under a rock, you’ve probably heard mention of the hit mobile app Angry Birds, the game that has already resulted in one billion downloads, according to the Wall Street Journal (not to mention countless hours of lost productivity). Recently, the popular mobile…

We all know a company can benefit from a strong social presence. The same goes for sports teams and the brands surrounding them. Sports marketing pros are constantly looking for new ways to keep their viewers supplied with fresh and relevant content. In return, they…