Category: Technology

3 Tips for Mobile Email Marketing

Posted by Lori

mobile email

Many industry experts agree: if 10% or more of your digital property’s traffic is coming from smart phones or other mobile devices, it’s time to optimize for mobile. Better get those mobile-optimized email templates fired up because according to a recent statistic from email analytics…

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Better Business Through Technology: Logging Processes

Posted by RoryScott

logging process

As a manager, executive or business owner, would you consider not requiring your employees to track their time? The most likely answer is a resounding, “No,” even for exempt employees. The reasons for tracking employee time are numerous; a few might include payroll (for hourly…

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Web Analytics: What Really Matters

Posted by Amy Ard

database

You’ve seen multiple comparisons of potential benefits and advancements web analytics products promise for your campaign management needs and overall site goals. In the process of vetting a web analytics product, often times the debate comes down to two front-runners: Google Analytics and Adobe Analytics. It…

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Three Ways Technology is Shaping Small Business Marketing

Posted by Lori

smallbusinessmarketing

Whether you are in the travel + tourism, finance + banking or home services industry, technology is likely having a major impact on the way you do business.  For small companies especially, technology has become a major disruptor.  Not only does it provide opportunities to…

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Three Ways Tag Management Systems Can Simplify Your Life

Posted by Amy Ard

tag management

Measuring user activity and engagement on your website is essential, no doubt about it. But attempting to accurately implement a tracking strategy that meets your business’s needs can very quickly lead down a path of complex coding. This coding can increase exponentially with the number…

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