One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing truly accountable. That is, attribute true return on investment to digital initiatives. But you do not have to sacrifice accountability when measuring offline initiatives. There…

Children’s toys is one of the most competitive spaces on the web. That’s because the Internet has enabled parents to find exactly the toy their child wants–and at the right price. Additionally, they can shop for the toys when their child is at school or…

The struggle between Facebook and Google continues, as Mark Zuckerberg and his team announce Facebook’s Graph Search, which–in short–gives its users answers, not links. Facebook introduced its “open graph” concept last year, which essentially sought to unite the Facebook user experience across the web (and…

It used to be a lot simpler. Customers entered your site, filled out their information and purchased their item. It looked a bit like a funnel. With the onslaught of social media, however, the funnel is looking a little bit more like a big circle,…

There are plenty of data sources out there that can help you create efficiencies and improvements in your brand or business. One commonly overlooked source is social research. We have written about the importance of social research many times, with its opportunities for proactive customer…