Gas stations and convenience stores have long since been looking for the competitive edge at the pump. Besides improving facilities and maintaining competitive pricing, some gas station chains have begun offering loyalty reward programs. This tactic has also been implemented in many industries from retail…

Digital attribution is a process of assigning a hard number return on investment (ROI) to digital marketing initiatives. And there is not just one way to do it. In fact, when investing in any digital media campaigns, you should be able to measure performance. If…

Sprint has announced its new mobile advertising platform, Pinsight Media+. The company worked with ad-tech company Amobee to build it, and their approach is a bit different than Google’s or Verizon’s. Sprint VP of New Ventures explains it as having “an open approach to everything….

Without further ado, we give you the second and final part of Steve Parker Jr.‘s interview with Jared Gutstadt of Jingle Punks about digital and the music industry. See how the “disruptive” nature of digital has crossed over into Hollywood and how Jingle Punks is…

Twitter APIs are up in arms about Twitter’ new Rules of the Road for APIs. Essentially, the company has tightened the grip on similar apps that rival its branded one. Though many people are upset, even beginning an #OccupyTwitter protest forum, some are understanding of the…