Category: Travel Industry

AdWords Geo-Targeting Gets More International

Posted by Cooper Long

international

Google recently announced updates to location targeting set to impact international searches. The changes, set to roll out the week of November 11, allow ads to be served across country borders and domains. Changes to Current Targeting: Currently, as in the example given by Google,…

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Travel + Tourism: Q4 Trends to Watch

Posted by Christina Hensch

travel trends

As anyone in the travel + tourism industry is aware, things are rapidly changing as a result of new technology and social media innovations. Looking ahead to Q4, here are some of the top trends to look out for: Mobile Everything Is there any doubt…

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Travel Marketing: Managing Online Reviews

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

travel-puzzle1

Did you know that the reviews on TripAdvisor surpassed 100 million in March 2013? We’ve all known for years that the power of reviews was the future of digital marketing, but the travel industry seems to benefit the most–or be affected the most–by online reviews….

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How To Enhance User Experience on Travel Sites + Apps

Posted by Steve Parker, Jr. (@sparkerjr)

travel mobile

Did you know that, according to Forrester Research, a traveler is up to three times more likely to own a smartphone than the average American? Additionally, the majority of travelers have downloaded a travel-related app on their smartphones. For the travel industry, that means it’s…

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Get The Edge at the Pump: Gas Station Marketing

Posted by Jeff Adelson-Yan (@jeffadelsonyan)

browse

Gas stations and convenience stores have long since been looking for the competitive edge at the pump. Besides improving facilities and maintaining competitive pricing, some gas station chains have begun offering loyalty reward programs. This tactic has also been implemented in many industries from retail…

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