Did you know that, according to Forrester Research, a traveler is up to three times more likely to own a smartphone than the average American? Additionally, the majority of travelers have downloaded a travel-related app on their smartphones. For the travel industry, that means it’s…

Gas stations and convenience stores have long since been looking for the competitive edge at the pump. Besides improving facilities and maintaining competitive pricing, some gas station chains have begun offering loyalty reward programs. This tactic has also been implemented in many industries from retail…

Travel is a fiercely competitive industry in online marketing. With apps and websites being built everyday to aggregate the best deals for the consumer, how can you differentiate your brand? In an emerging trend, visual marketing–a more specific facet of content marketing–is becoming popular with…

What do consumers want? The answer can vary so often! But with travel, there are several things that are becoming more and more important for consumers to see. Here are the three we find the most beneficial to travel brands–and ones that can be marketed…

A recent interview with La Quinta’s chief marketing officer Julie Cary revealed a lot about the mid-level hotel marketing industry and how to stay ahead of the pack. It’s no longer about free coffee, breakfast or Wi-Fi. In fact, those are becoming an industry standard….