Category: Trends/Insights

3 Tips for Mobile Email Marketing

Posted by Lori

mobile email

Many industry experts agree: if 10% or more of your digital property’s traffic is coming from smart phones or other mobile devices, it’s time to optimize for mobile. Better get those mobile-optimized email templates fired up because according to a recent statistic from email analytics…

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Meet Mobile’s Favorite Sidekick: Moms Dominate Smartphone Usage

Posted by Lori

moms dominate smartphone usage

Some might say that 2013 was The Year of Mobile with nearly every vertical experiencing growth in this area, both in terms of consumer usage and advertising spend in order to reach these audiences. While the increased dependence upon mobile devices likely comes without shock,…

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5 Ways to Win Big in Small Business Marketing This Year

Posted by Lori

shutterstock_152627735

Digital marketing is not a one size fits all strategy; we understand that owning and/or operating a small business comes with its own unique challenges, especially when it comes to leveraging available resources and maximizing your efforts. With nearly one month down and 11 to…

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Data Nuggets from the Future of Digital 2013

Posted by Lori

golden nuggets

As difficult as it is to believe, the digital medium is now more than 25 years old – and not going anywhere anytime soon! When it comes to advertising specifically, digital continues to grow in prominence, accounting for roughly 25% of total ad spend. If you’re…

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New Guidelines Make Facebook Promotions Easier for Brands

Posted by ToriTheiss

facebook contest

A while back, we shared these guidelines for running an effective contest on Facebook.  As digital is ever-changing with new developments and trends, there have been some recent changes to Facebook’s promotion guidelines that make it easier for brands to deploy promotions and contests. What’s…

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