Posted by Jeff Adelson-Yan (@jeffadelsonyan)
You may not have heard of the rel=author tag that began as a Google experiment, but there’s no doubt that you have seen a call-out similar to the one below that highlights the author of the content in the Google SERPs.
This is a unique way of highlighting authorship, which is meant to help users discover great content and lends authority to the content being highlighted. Now Search Engine Land is reporting that one in five Google search queries is producing an author box in the top 100 results. There are two ways to do it, too:
1. Link your content to a Google+ profile using a verified email address.
2. Set up authorship by linking your content to your Google+ profile (helpful for those who do not have an email address on the same domain as the content–for instance, if it’s a guest blog post).
So why does this matter to you? Well, connecting your content to Google+ essentially highlights your content in the search engine results pages and builds your personal brand, which can be extremely helpful if your business is looking to become more authoritative in your industry. Let us not forget, however, that this is ultimately incentive to beef up content shares in the social desert that is Google+, which is obviously the added benefit of offering this authorship “highlight” for the platform.