Posted by Brittany Miller
If you’ve seen Part I of Levelwing’s “Using Search Engines” infographic series, you know almost 83% of Internet users take advantage of search engines. You also now know about the demographics of search engine users and their frequency of use. But how do these people search? For what information are they looking? And more importantly to marketers, how often do they find the information they need? Get answers to all of these questions and more with the Using Search Engines Part II: How People Search infographic.
Searching for information on the web has become intrinsic to our daily lives, and it is important for marketers to understand the constantly-evolving user experience on search engines to best capitalize on all of its functionalities. Search engine marketing is essentially marrying the knowledge of search engine technology (the results it displays) and user behavior. This infographic helps to bridge the gap between the two by giving you more information about the latter. After all, if 16% of all inquiries on Google have never been seen before, it proves people are always on the hunt for more information. Finding out where the gaps lie can be beneficial—and profitable—to digital marketers.