Posted by Jeff Adelson-Yan (@jeffadelsonyan)
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Today’s on-the-go consumer is constantly connected through smartphones and tablets. Whether you’re looking to develop your mobile marketing strategy or think it’s time to give your existing strategy a face lift, the first step is understanding how mobile devices have changed consumer behavior. After all, this impact on behavior is the key to reaching this busy audience. Google put together a great infographic that breaks down the current mobile environment. Take a look – some of the stats may surprise you.