Did you know 82.6% of all people on the web use search engines? Really, though, that statistic really shouldn’t be all that surprising. Think about it for a second: whenever you’re sitting around with friends and a random question comes up in the conversation (“who sings this song?” or “what was the name of that creepy guy in Kill Bill?”), but no one really knows the answer, it’s almost like a race to see who pulls out the smartphone first to plug that little query into a search engine. Or let’s say you’re on vacation and want to find a good sushi restaurant nearby. Maybe you’ve recently been getting migraines and want to figure out what might be causing them. Whatever the reason may be, the destination is always the same: search engines.

Searching the web for answers has become such a normal part of our daily lives that it’s hard to remember a time when you couldn’t just whip out your smartphone and find answers or recommendations in seconds. But when it comes down to the nitty gritty, who actually makes up this 82.6% of people? For marketers, the answer to this question is crucial if you want to use search engine marketing to reach a target audience. For example, do women make up a greater portion of search engine users or do men? How does this group break down in terms of age, income and education levels, or race? And how often are each of these groups taking advantage of search?

To answer these questions and more, Levelwing put together a new infographic – the first of a two-part series. Check it out!

Using Search Engines Part 1: Who Uses Search?