The One Tool Every Social Marketer Needs

Posted on October 3, 2013 by Tori Theiss

mobile camera

When many brands think about social marketing, they often think of splashy images and elaborate campaigns. While social marketing does require a well thought out strategy, when it comes time for deployment, social posts do not have to be overly complicated or elaborate. In fact,…


Why Marketers Love Memes

Posted on October 1, 2013 by Lori Terrell


Even if you’ve never heard the word meme, chances are, you’re already pretty familiar with several of the Internet’s recent sensations: Planking, the Harlem Shake, The Most Interesting Man in the World, or this author’s favorite: Grumpy Cat. So you may be asking yourself, ‘What are…


Take CHARGE of your Data

Posted on September 27, 2013 by Chase Bruch

lightning charge

Data has pulled off an amazing feat. Within a short span of time, that one simple word has come to mean so much to so many. It has morphed from the name of a beloved Star Trek character (trekkies rejoice) into a word that permeates society…


Throwback Thursday: Best of Q1-Q3 2013

Posted on September 26, 2013 by Lori Terrell

best of 2013

It’s hard to believe we are three quarters of the way through 2013, and yet here we are, approaching the last few, lingering days of September. Being the data-driven marketing firm that we are, we are constantly analyzing our initiatives – right down to the…


All the Rage: Geo-Conquesting

Posted on September 24, 2013 by Lori Terrell

hyper local mobile

A Pew Research Study found that the average adult looks at their mobile phone 41 times per day. That number skyrockets to 109 times per day for young adults. People are actively involved with their mobile devices, no doubt about it. And it’s no surprise…