In the last year, smartphone subscriptions increased by 55%. Just over 50% of mobile users now utilize smartphones, which means big money for websites and ads that are mobile-optimized. With the growing use of mobile devices for searching, purchasing and more, many companies have struggled…

Perhaps in reaction to the current economy, “do-it-yourself,” or “DIY” is becoming a growing trend. In fact, Google Trends demonstrates that searches for the term “DIY” are up 24% over February last year. Corresponding with the increased search demand, stores that offer resources for consumers…

Let’s assume that–since you’re reading this blog–your company aims to be data-driven. But you may not be approaching hiring in the same way. We’ve all seen the conventional model: find a person who has a decent amount of education in a given or related field,…

Customer service has become a huge focus on brands’ social media channels in recent years, which we love. Social media is about connecting with people and engaging them. By monitoring your social pages, you can find out what customers want, what they like about your…

Home goods faced a serious problem when we all got online. After all, products like textiles and paints relied on the ability for the consumer to look and touch to be persuaded into buying. The reality was that these products and the brands that represented…