A Data-Driven Marketer’s Examination of SEO v. Creative Strategy

Posted on June 24, 2011 by Jeff Adelson-Yan (@jeffadelsonyan)

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Creative v SEO When developing a strategy for optimizing a webpage for search, as well as visitor experience, an SEO will inevitably run into a difference of opinion with those who are developing a creative strategy for a webpage.  I find that the only way…

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Will the New Domain Naming System Increase Organic Search Activity?

Posted on June 22, 2011 by Steve Parker, Jr. (@sparkerjr)

Top Level Domains Impact on Organic Search Rankings and SEO

With the announcement by ICANN (Internet Corporation for Assigned Names and Numbers) of their approval for unique top level domains (TLD) to be created starting in 2012, a lot of SEO’s have begun to comment on what they anticipate the implications will be for Google…

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Summer Road Trips = More Activity for Mobile Search

Posted on June 22, 2011 by Jeff Adelson-Yan (@jeffadelsonyan)

Optimize Mobile Search Campaigns for Summer Drivers

Regardless of where drivers are going on their summer road trips, or who they are going with, a smart phone will be in practically every car. With the increases in mobile search activity, the need to optimize websites and advertising campaigns to capitalize on the…

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Top 5 Favorite Posts from June 13th – June 17th

Posted on June 20, 2011 by Jeff Adelson-Yan (@jeffadelsonyan)

Top digital marketing posts

After analyzing the Asking Smarter Questions data, we know what posts sparked the most attention last week.  Social marketing strategy grabbed a lot of attention, with 3 blogs in the countdown.  Email campaigns and self management round out the top 5.  Which Asking Smarter Questions…

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A Social Marketing Strategy isn’t Limited to Likes and Retweets

Posted on June 17, 2011 by Jeff Adelson-Yan (@jeffadelsonyan)

Having No Facebook Friends Isn't the End to Your Social Marketing Strategy

You should have the same understanding of your Facebook page that you have about your website. “If you build it, they will come” does not apply to either. In case you haven’t heard, expertise for driving traffic online is a rising global industry largely because…

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