The weight that inbound links have for improving a web page’s rank on Google is widely known.  This ‘insight’ into the Google algorithm has caused tunnel vision for website owners trying to optimize their sights for organic search.  Far too much focus is now being…

eMarketer announced their updated advertising spending projections yesterday with some enlightening news about display ads.  Within the next five years spend for display advertising is predicted to overtake search as the largest online spending category.  Over the past year spending for display advertising has increased…

For those of us in the business of analyzing data for search engine marketing campaign optimization and calculating ROI for our clients, World IPv6 Day may just be any other day in search.  However, today’s world-wide testing for problems of ‘brokenness’ with the expanded IP…

More and more, I see website owners add consumer review functions to provide product information for site visitors and to optimize their site for search engines by continuously adding content. Here are a couple of statistics that have likely contributed to this phenomenon: Consumer reviews…

Welcome to this week’s countdown of the top 5 Asking Smarter Questions blog posts from May 30th – June 3rd.  Read these fan favorites to find out for yourself what made these posts so popular last week. 5. Asking Smarter “Questions” on Facebook Month Final…