Ah-choo! Allergies & Data-Driven Marketing

Posted on April 15, 2011 by Steve Parker, Jr. (@sparkerjr)

sneeze

As Rebecca Black would say, “It’s Friday,” and because of that we interrupt our regularly scheduled programming to talk about a very serious topic in our office – allergies.  Somehow about 75% of our team seems to have serious spring allergies. There’s a whole lot…

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Keyword Research Tools & Tips for Data-Driven Marketers

Posted on April 14, 2011 by Jeff Adelson-Yan (@jeffadelsonyan)

cross.word

The most important aspect to any online marketing is keyword research. That goes for both SEO and link-building and paid PPC listings. However, we know a lot of data-driven marketers can become stymied upon attempting to build out a keyword list. We feel your pain and…

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Porn’s Innovations in Advertising & Digital Media

Posted on April 13, 2011 by Steve Parker, Jr. (@sparkerjr)

Porn's Innovations to Advertising & Digital Media

Note: This is a SAFE FOR WORK article – get your head out of the gutter, pervert. The industry of Adult Entertainment (referenced as AE herein) has brought with it many of the advances we use every day in the Internet, Digital Media and Advertising…

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Social Monitoring: It’s a Data-Driven Process

Posted on April 12, 2011 by Steve Parker, Jr. (@sparkerjr)

social monitoring

One thing we do a lot of in our business is social monitoring. Essentially social monitoring is exactly what it sounds like, following social conversations about and around a brand. We do this process by using best of breed conversational aggregate/analysis technology to help navigate…

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Euro Mobile Trends. Take a look Data-Driven Marketers

Posted on April 11, 2011 by Jeff Adelson-Yan (@jeffadelsonyan)

EU flag

Europeans have long been a step ahead in the mobile phone realm. When I visited overseas in 2001 they were texting like it was their job long before anyone I knew was fully versed in SMS. Today, like Americans, our Euro brethren are moving forward…

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