If you’ve been saying (and typing) the phrase “the problem with Big Data,” you’ve been looking at it all wrong. Sure, it may seem like a daunting task: harnessing, aggregating and organizing your data, then digging into mining + analysis. But don’t worry; there is…

It seems that Facebook has noticed how insensitive we’ve all become about our friends’ birthdays with the onslaught of technology like wall posts and text messages becoming the acceptable form of communication on important days of celebration. Now Facebook presents a better way to say…

Tools may not seem like the most shareable product in the world. Some people, in fact, might think that being on social platforms is silly for tool manufacturers. But with DIY trends sweeping the nation, tool manufacturers are venturing into social, and doing especially well…

One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing truly accountable. That is, attribute true return on investment to digital initiatives. But you do not have to sacrifice accountability when measuring offline initiatives. There…

Twitter has announced that it is going to beef up their search results and offer “older” tweets, though they have not exactly specified how far back the tweets will go, they have said that the tweet results will be based upon high engagement metrics (lots…