Paid Search: Positively Using Negatives

Posted on January 30, 2014 by Cooper Long

positive negative match

Being a digital marketing firm, we frequently perform audits of paid search accounts. We’ve seen about every way – good and bad – a Google AdWords account can be organized. When it comes to keyword match types, even many basic accounts employ various match types…

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Meet Mobile’s Favorite Sidekick: Moms Dominate Smartphone Usage

Posted on January 27, 2014 by Lori Terrell

moms dominate smartphone usage

Some might say that 2013 was The Year of Mobile with nearly every vertical experiencing growth in this area, both in terms of consumer usage and advertising spend in order to reach these audiences. While the increased dependence upon mobile devices likely comes without shock,…

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Call Tracking: Choosing a Technology Provider

Posted on January 24, 2014 by Brent Kahuda

call tracking

Previously we wrote about the virtues of implementing a call tracking program.  Call tracking can be applied to virtually any form of marketing and helps to bring clarity and direction to a marketing plan.  Next, let’s address the considerations you must make when setting up…

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Perfecting Your Platform Prowess

Posted on January 22, 2014 by Jessica Evans

platform prowess

Gauging real-time reactions and getting a pulse on conversation trends is a key benefit to monitoring social media. Doing so allows your brand to stay proactive in emerging markets or with social trends, as well as to manage potential crises. Understanding Platform Trends However, it’s…

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Better Business Through Technology: Logging Processes

Posted on January 17, 2014 by Rory Scott

logging process

As a manager, executive or business owner, would you consider not requiring your employees to track their time? The most likely answer is a resounding, “No,” even for exempt employees. The reasons for tracking employee time are numerous; a few might include payroll (for hourly…

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