Marketing an educational institution comes with its own set of unique challenges. We will focus on three of the most prevalent goals of higher education institutions: 1) garner more fundraising dollars or government grants, 2) appeal to a larger (and/or more accomplished) student population, 3)…

Recruiting talent is a huge part of any successful business. But how can you find these individuals and how can you optimize the recruiting process to bring them to your business? The bright side to an uncertain economy is that the job market is more…

Revenue generated by global eCommerce is scheduled to hit close 1 trillion dollars by 2013 (JP Morgan). So there’s no doubt that online shopping isn’t going away anytime soon. Therefore, how can one optimize their online business and prime it to generate a community and…

Digital marketing is becoming an increasingly large portion of nonprofit marketing. With methods extending into every corner of the Internet, including search engines, social media, blogs/forums and paid advertising, it is easier than ever to share your message with the world. Since the main goals…

The Collective for Good is a new initiative that brings together buyers and sellers of digital media for a great cause. A brain child of David Herscott from NetX and Steve Parker, Jr. of Levelwing, the idea for The Collective was born at the 2011…