CFOs + CMOs: The Disconnect is Real (And Avoidable)

Posted on May 20, 2013 by Steve Parker, Jr. (@sparkerjr)


Earlier this year, a study was revealed on regarding how CMOs + CFOs communicate (or rather, how they don’t). CFOs said that they believed marketing data could positively impact the business, but 40% of them said that they didn’t think CMOs were trying to…


Dollar Stores + Improving Business Intelligence

Posted on May 17, 2013 by Amber Ludeman

dollar stores

Did you know that dollar store chains are a 60 billion dollar revenue industry? I’ll wait for that to sink in. It’s probably not the figure you expected but it’s the correct one. These stores have continued to grow throughout the recession, too. That’s because they…


4 Trends to Watch in Footwear

Posted on May 14, 2013 by Jeff Adelson-Yan (@jeffadelsonyan)

footwear trends 2013

Shoes get us to where we’re going. And they’re more than functional; they’re fashionable, a way to express ourselves. So it should come as no surprise that people are heading to the Internet in droves to look for shoes that go beyond the average pair….


The Importance of Strategic Pricing in Alcohol Sales

Posted on May 13, 2013 by Steve Parker, Jr. (@sparkerjr)


Alcohol sales are one thing that has not been heavily impacted by the shaky economy, a fact reported by many (including CNN Money) since 2008. As one economist put it, “I wouldn’t call it recession-proof… But people will continue to drink, regardless.” So what might…


5 Grammar Mistakes You Have to Stop Making Online

Posted on May 9, 2013 by Amber Ludeman

grammar time

Whether it’s a tweet, a paid search ad, or content on your blog, your online content is representative of your brand. That means that yes, it is still imperative that you use correct grammar and spelling. With the 24-hour news cycle, and the chance for…