5 Ways to Win Big in Small Business Marketing This Year

Posted on January 15, 2014 by Lori Terrell

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Digital marketing is not a one size fits all strategy; we understand that owning and/or operating a small business comes with its own unique challenges, especially when it comes to leveraging available resources and maximizing your efforts. With nearly one month down and 11 to…

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Keeping up with Paid Search: Review Extensions

Posted on January 8, 2014 by Jeff Breunsbach

reviews

Back in October, Google rolled out third-party review extensions to all advertisers, releasing it from beta.  These extensions serve to provide advertisers with the ability to show potential users endorsements from reputable publications.  Within the Google AdWords online interface these are now accessible under the…

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Reaching Your Desired Audience with Facebook Ad Targeting

Posted on January 8, 2014 by Tori Theiss

facebook advertising targeting

As we dive into the new year, many marketers are setting resolutions for their businesses such as to drive more sales, to reach more consumers or to generate more website traffic. While many marketers have explored the advertising options that Facebook provides, many still haven’t…

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Social Media by the Numbers

Posted on January 7, 2014 by Kelly Angus

social channels

As a digital marketer, you recognize that social media is a valuable resource to your digital marketing strategy. If you are going to commit to a social media marketing strategy, then you will need to know where to focus your time and budget. To help…

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Digital Analytics: The Good, the Bad and the Ugly

Posted on January 2, 2014 by Chase Bruch

good bad and ugly

Consumers are researching, comparing and purchasing online now more than ever. As we move into a new year it’s a good time to reflect on how digital success is measured, what works and what doesn’t.   There is a theme throughout the digital environment of a…

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