Personal Habits Influence Consumer Purchases

Posted on February 18, 2013 by Steve Parker, Jr. (@sparkerjr)

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The annual Best New Product Awards from Better Homes and Gardens has gone beyond its usual report this year, as it reveals that personal habits are, in fact, influential on consumer behavior.  This is just another example of how a business can leverage big data…

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5 Things to Love About Big Data

Posted on February 14, 2013 by Steve Parker, Jr. (@sparkerjr)

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If you’ve been saying (and typing) the phrase “the problem with Big Data,” you’ve been looking at it all wrong. Sure, it may seem like a daunting task: harnessing, aggregating and organizing your data, then digging into mining + analysis. But don’t worry; there is…

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Social Commerce: New Facebook Gift Options

Posted on February 13, 2013 by Jeff Adelson-Yan (@jeffadelsonyan)

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It seems that Facebook has noticed how insensitive we’ve all become about our friends’ birthdays with the onslaught of technology like wall posts and text messages becoming the acceptable form of communication on important days of celebration. Now Facebook presents a better way to say…

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Evolution of Social: Tool Companies Create Share-Worthy Content

Posted on February 12, 2013 by Steve Parker, Jr. (@sparkerjr)

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Tools may not seem like the most shareable product in the world. Some people, in fact, might think that being on social platforms is silly for tool manufacturers. But with DIY trends sweeping the nation, tool manufacturers are venturing into social, and doing especially well…

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Goal: Measure Impact of Offline Events + Ads

Posted on February 11, 2013 by Jeff Adelson-Yan (@jeffadelsonyan)

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One of the things that marketers, data scientists and advertisers alike love about digital is the opportunity to hold marketing truly accountable. That is, attribute true return on investment to digital initiatives. But you do not have to sacrifice accountability when measuring offline initiatives. There…

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