CEOs have reported recently that their digital media reports lack ROI analysis. This is something we hear often from potential clients. It’s because many agencies do not know how to analyze big data from an online capture or how to implement strategies that will increase…

In the last few months, we have observed a more cautious credit card industry. Since the economy has slowed, so has the marketing initiatives for credit cards. Mintel has reported a large decrease in direct mailers, which could signify an industry-wide move to digital. Consumers…

Twitter APIs are up in arms about Twitter’ new Rules of the Road for APIs. Essentially, the company has tightened the grip on similar apps that rival its branded one. Though many people are upset, even beginning an #OccupyTwitter protest forum, some are understanding of the…

In a recent study an eTailing group asked survey participants how comfortable they were with sharing shopping preferences online. Over 55% of the survey takers said that they would be “mostly willing” to share shopping preferences with online retailers if it meant that their shopping experience…

There are plenty of social media tools that allow you to schedule your Facebook posts in advance. But now you can schedule your posts on your brand’s Facebook page without having to leave the site. On the bottom left of your status update, there will…