Meet DuckDuckGo: the Internet’s Privacy Search Engine

Posted on December 12, 2013 by Lori Terrell


Imagine this scenario: one day while mining referral data (which you do often because, after all, you’re a data-driven marketer!), you come across a site with a funny kids’ game name: DuckDuckGo. Having never heard of this site, you type it into your search browser…


Social Conversation: Separating the Insights from the Noise

Posted on December 11, 2013 by Jessica Evans


A recent Mashable article took a fun approach in highlighting how social conversation can be mined to help gain insights into differences in consumer’s opinions and behaviors. In this article, researchers compiled public Facebook and Twitter posts and analyzed them for swearing in order to see…


Wait, That’s an Ad?

Posted on December 9, 2013 by Suhani Shah


Consumers have become accustomed to it on Facebook, Twitter and even search engine result pages. Now, it’s unfolding on Instagram, LinkedIn and beyond. The trend of native advertising has caught on with online placements outside of search and social media and often times we don’t…


Facebook Advertising Influence on Paid Search Success

Posted on December 5, 2013 by Tori Theiss


In recent years, Facebook advertising has experienced growth not only in the sheer number of advertising options, but also in the amount of dollars that are spent on this platform. As it’s grown, many marketers have wondered – what’s the value of advertising on this…


Having Fun with Twitter, Football and Fan Sentiment

Posted on December 4, 2013 by Rory Scott


This Thanksgiving, while the Turkey was cooking in the oven and the television was warming up for all-day football, we decided to fire up the Twitter API to see what the Twittersphere was saying about the first game of the day: the beat-up Packers vs….