When U.S. News released its list of top ranking schools in the country for 2012, Mashable decided one important factor was left out of the rankings: how socially connected is each school? So they examined the top 10 schools and analyzed their social media presences…

Last week, Asking Smarter Questions readers were most interested in social strategy, mobile advertising and paid search. Take a look at the most popular blog posts, and let us know what makes your number one spot. 5. Paid Search: 3 Tips for Data-Driven Marketers Paid search…

We’ve said it before, and we’ll say it again: as digital marketing professionals, we think data is sexy. For us, there’s something magical about diving head first into a suite full of analytics to uncover hidden trends linking the various components of an integrated marketing…

Every day, audience targeting capabilities within digital media channels become more advanced, allowing brands to reach the right audience, in the right setting, at the right time. And although such specific targeting tends to generate higher quality traffic, it’s easy for digital marketers to forget…

In recent years, many retailers have taken the first step in developing their mobile strategies by implementing mobile versions of their websites, making them easily accessible and navigable to consumers on the go. However, many businesses are still missing a very key element: mobile advertising. Here are…