Whether you’re a small or large agency, you know that the possibility of a social media flub is real. Usually, it is the result of someone being careless or frivolous with their social media use. Playing fast and loose with clients’ social channels is not…

Appliance marketing generally focuses in one of two categories: the technology or the consumer. The Technology The latest and greatest fridge has a new computer on the front that essentially acts as a brain. It will remind you of your shopping list and when your…

OK, so certainly there are plenty of product-centric advertisers out there. Just look at any fast-food commercial, which showcases a sandwich or wrap that looks far more delicious than anything that will end up in your drive-thru. But the question I ask has resulted from…

In the last year, smartphone subscriptions increased by 55%. Just over 50% of mobile users now utilize smartphones, which means big money for websites and ads that are mobile-optimized. With the growing use of mobile devices for searching, purchasing and more, many companies have struggled…

Perhaps in reaction to the current economy, “do-it-yourself,” or “DIY” is becoming a growing trend. In fact, Google Trends demonstrates that searches for the term “DIY” are up 24% over February last year. Corresponding with the increased search demand, stores that offer resources for consumers…