When we at ASQ come across a webinar that provides innovative tools that can be integrated into digital marketing strategies, we’ll share our industry research legwork with you. We recently viewed “Understanding Today’s Back-to-School Shopper” and pulled the following four key takeaways from the webinar:…

Last week, Asking Smarter Questions readers brought three new posts to the top five. The focus was on social strategy, mobile marketing technology and QR codes, and the state of the digital advertising industry. 5. Right On Target! Facebook Provides Data-Driven Marketers an Exact Target…

Labor Day weekend is notorious for people trying to soak up the final days of summer with last-minute road trips over the long holiday. And regardless of where drivers are going or who they are going with, a smartphone will be in practically every car…

In recent years, smartphone use among Americans has skyrocketed. As consumers become increasingly reliant on digital outlets for shopping, information gathering and social interaction, advertiser engagement through print media has become a challenge, to say the least. That’s where integrated marketing, specifically QR codes, come…

Recently, I had the opportunity to sit down for an interview, one-on-one, with the notorious Bob Garfield. Bob is well known in the advertising industry, mostly for his 25-year column “Ad Review” for Advertising Age, which he recently discontinued to focus on a future initiative,…