If you have been researching, developing and implementing search engine optimization techniques for a significant period of time, you may believe you have a solid understanding of which optimization features are essential and which are search ranking gravy.  Even if you admittedly don’t have the…

As any data-driven marketer knows, keyword research and analysis are the backbone to any effective digital marketing effort. Whether you’re looking to implement a new campaign, make improvements to an existing one or just better align your various digital marketing efforts for more consistency across…

A new formula has been engineered by ESPN statisticians to rate NFL quarterbacks on far more qualifiers than just pass completion.  The Total Quarterback Rating (Total QBR) system identifies contributions and negative plays made by the quarterbacks and quantifies them based on how they affect…

Last week, Asking Smarter Questions readers showed that integrated digital marketing and social media strategy are still top of mind for the data-driven marketer, specifically QR codes and Facebook marketing. Take a look at the top 5 most popular blog posts from last week, and…

When we at ASQ come across a webinar that provides innovative tools that can be integrated into digital marketing strategies, we’ll share our industry research legwork with you. We recently viewed “Deconstructing Your Competitor’s SEO Program” and pulled the following three key takeaways from the…