Is anyone else concerned about how far Google is taking its social search strategy? Google has many irons in the digital media fire these days, but Google, the search engine, is our primary association with the information giant.  That is because Google fought past AOL,…

In past posts Asking Smarter Questions has highlighted Google’s motivations for new initiatives, like Google+ and Google Wallet, to include a means of collecting data to develop evidence-based insights into online behavior.  Now Google has created a resource that allows all data-driven marketers the opportunity…

Three out of five of last week’s most read Asking Smarter Questions posts provided advice on how to develop yourselves, and your team, into well rounded digital marketing professionals.  Check out this weeks popularity countdown to see how networking, reporting, and communication contribute to success….

Today’s blog title, and topic, was inspired by a video interview living on the Wall Street Journal Tech online page.   John Borthwick, CEO of Betaworks, responded to the often asked question of whether professionals today really have the time to use social platforms like Twitter…

Local search can be the bread and butter for a lot of businesses.  The benefits and competition for marketing businesses to a targeted area were recently highlighted by the long stream of marketing blogs responding to the New York Times reporting on the flaws of…