Posted by Jeff Adelson-Yan (@jeffadelsonyan)
Our customers face information overload every time they get on their computers. With so much content out there, how do you make yours stand out to both the readers and the spiders? How do you walk the tightrope between engaging and SEO-friendly content development? One article outlined the following SEO tips for content development.
1. Know Your Audience and Write to Them
This is the most important step; after all, it’s all about the customer. The trick to extraordinary content development is completely forgetting about SEO-friendly wording initially. Get in tune with your audience’s needs and wants. Monitor what they are saying on social channels, poll them, talk with them – the more you learn, the easier it will be to create well-received content. Focus on being genuine. You aren’t a robot and neither is your audience.
2. Unique Content Development
Now that you know what your audience likes, the next step is to deliver it. This is your chance to be creative with your content development. Try some of these SEO-friendly ideas to get started: use SlideShare to create a slideshow, make an infographic, post a video or share high-resolution photos.
3. Content Development for the Web
These SEO tips are based on online behavior – people scan content for informative headlines, appealing images and infographics, and well-constructed pages. Remember that when writing for the web.
• Write meaningful and impactful headlines using SEO-friendly keywords when possible
• Use lists and bullets to organize information
• Humans are visual beings – use graphics, photos and illustrations. Use SEO-friendly keywords in the file names and alt tags to boost SEO
• Segment your pages into manageable sections
4. Long-Tail Keywords
Choosing the right SEO-friendly keywords can be tricky. Avoid the competition by using long-tail keywords (If you’re still learning about keyword competition, use the following SEO keyword research tools to determine your long-tail keywords: Google AdWords Keyword Tool, Wordtracker, Keyword Discovery, SpyFu, or iSpoionage.). Map the long-tail keywords to your content to generate relevancy. Someone who finds your site using a keyword search will be more engaged with your content if they see the same keywords on that landing page.
5. SEO Keyword Placement
Here’s where you get back to SEO best practices and place your keywords in the right locations to increase your page ranking and visibility. Although it’s important to use keywords and to place them correctly, the priority should go to your readers. Provide them with easily readable content, even if you have to sacrifice using a few good long-tail keywords. Your content should first and foremost sound natural to your audience. Again, focus on being genuine.