Posted by Jeff Adelson-Yan (@jeffadelsonyan)
Maintaining a blog can be a daunting task. Writing content, staying relevant and developing an enticing site design all take time. Now add in the tricky part – building a successful following and increasing blog traffic. But don’t worry; we are here to help.
The best way to grow an audience for your blog is through content syndication. This enhances the articles’ exposure, increasing blog traffic and potentially generating revenue. The most popular form of content syndication is an RSS feed. RSS is an acronym for Really Simple Syndication. Once subscribed to a RSS feed, the user will receive a short summary about a recently posted article from that RSS feed. It is an easy and effective way to stay updated on different threads or to provide your community with immediate updates from your blog.
Check out these seven simple tips that will help syndicate your content, ultimately increasing blog traffic.
1. Quality Content
Strive to write content with the intention of it being published, referenced or linked to from other websites. But basically, write great content that will keep users coming back for more.
2. Article Directories
Use relevant and effective keywords to get your article noticed on article directories. If your blog post captures the attention of a newsletter publisher or EZine, for example, they may pick it up for publication.
3. Understand Your Blog Platform
If you are using a blog platform like WordPress, it most likely has a built-in RSS Feed. It will automatically alert search engines when new content is posted.
4. Utilize Social Bookmarking
Go one step further and make sharing easy for your users. Add social bookmarking widgets, such as Facebook and Twitter, to your blog. The easier your audience can share, the more likely they will tell others about your great articles, further increasing blog traffic.
5. Sign Up for Social Media Websites
If you don’t already have a professional Facebook page or Twitter account, it is a great idea to start. It is a great way to promote brand identity, but also post new articles and attract new readers to your site. Also consider starting a LinkedIn account, Google Plus and Pinterest, depending on your site content.
6. Utilize Different Mediums
Try converting your articles into different mediums, like videos or podcasts. This can potentially attract a new audience base and helps create additional exposure and opportunities for content syndication on different platforms.
Though these tricks are effective, it may take awhile to get the following you want. Be patient and consistent with these tricks and you will see an increase in viewers and content syndication in no time!
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