[STUDY] Integrated Marketing: How Does Social Media Influence TV Ratings?

The ongoing integration of on and offline marketing channels greatly influences how people interact with media. We surf Facebook while talking on our phones, watch TV while playing with tablet apps, and text our friends during movies.┬áTV Guide recently surveyed 3,041 people and found respondents … Continue reading [STUDY] Integrated Marketing: How Does Social Media Influence TV Ratings?