We are at a time of big transition for the higher ed industry. There are several trends that are contributing to both positive and negative perceptions of higher learning. Here are a few ideas about how to utilize digital platforms + tools to overcome new…

The annual Best New Product Awards from Better Homes and Gardens has gone beyond its usual report this year, as it reveals that personal habits are, in fact, influential on consumer behavior.  This is just another example of how a business can leverage big data…

With just a few weeks left in the regular season, teams are starting to stake their claim for playoff greatness.  And as the Texans and Falcons know, it’s never too early to start planning your strategy for the biggest game of them all: the Super…

What would be the difference, you ask? I hope to help the analysts everywhere understand what this means and why one wins in business and the other never stops chasing his tail. What Is a Data Monkey? A Data Monkey is an analyst that just…

We all understand the importance of data and its role in providing credibility and value to what we do as marketers, but these five tips will help strengthen your measurement framework. Here are a few tips to make sure you are building a strong measurement…