Posted by Amber Ludeman
Business Insider has reported that the new iPhone 5 could look like this. So what does it matter to a data-driven marketer?
Well, for starters, it’s virtually the same look and feel as the iPhone 4 and 4S. And people were already disappointed with the 4S, in part due to the build-up and let down of Siri’s functionalities. Since then, we might live in a new world–one that is ruled by the massive acreage of the Samsung Galaxy S3 screen (in fact, Samsung sold double the amount of smartphones than Apple last year).
This potential stall of mobile innovation could bleed into tablet innovation, where Apple is concerned. And these are the waves of the digital media future. That is where the consumer is finding a lot of information and purchasing power. Therefore, it’s of the utmost importance that touchscreens and buttons get bigger, mobile sites more navigable and information more accessible. So what if Apple stalls in these departments? What will it do for or to other companies? It could be a huge disadvantage for mobile marketing, especially if the Apple-obsessed buy the new hardware even though it hasn’t been drastically improved. Complacent technology breeds complacent marketing efforts.