This year, video ads have the potential to become a leader in online advertising. We have all heard this before, but if advertisers continue to produce engaging content, video is poised for growth.

ComScore recently released VideoMetrix data regarding the current state of online video, showing that more than 180 million U.S. internet users watched 33 billion online content videos and 11 billion video ads in June. Below are some other key insights from this report:

• Video ads accounted for 25% of all videos viewed in June
• 84.8% of the U.S. internet audience viewed online video in June
• Time spent watching video ads totaled 4.6 billion minutes during the month
• Video ads reached 53% of the total U.S. population an average of 68 times in June

With online audiences becoming more accepting of video ads, it is time advertisers seriously think about their video content. One article discussed steps to help video reach its full potential.

The first thing all advertisers need to keep in mind is allowing for time to plan. Video audiences cannot be found, for a reasonable price, through one publisher. Take the time to research and create a diverse media plan. Once you have a strategic plan, make sure your video is engaging and relevant. Just using the same TV ads will become redundant and won’t cater to your online audience. And as always, make sure you are prepared to track and analyze your video data.

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