Posted by Jeff Adelson-Yan (@jeffadelsonyan)
When it comes to social, how do you know when to tweet, blog, update your status, etc.?
That’s a question we get asked often.
There are plenty of variables that go into it, but thanks to a webinar we attended hosted by HubSpot and delivered by Social Media Scientist Dan Zarrella, we have some guiding statistics.
When to Tweet:
a. The most popular times to be retweeted are between 2pm-5pm and on Fridays and Saturdays, so tweet late in the day and late in the week
b. Tweet more
Exception: If you are tweeting links to your own content, let it breathe before tweeting again
When to Update Facebook:
a. Weekends are best for Facebook sharing because of contra-competitive timing and also due to Facebook being a popular site that is blocked on consumers’ work computers
When to Blog:
a. Nearly 80% of consumers reported they read emails in the morning as compared to afternoon, evening and night
b. Post blogs on Mondays to get the highest amount of page views (lowest amount of page views are on Saturdays)
c. Although page views are lowest on Saturdays, the highest amount of comments is usually acquired on weekends
d. Post blogs very early in the morning between 6am-7am to gain the highest amount of links
When to Send Emails:
a. Send emails early in the morning, as email CTRs are highest between 5am-8am due to contra-competitive timing
b. Although bounce rate and abuse reports are highest on weekends, so are open rates. Do not be afraid to experiment with sending email blasts on weekends
c. Your newest subscribers are mainly your best readers because they have the most brand recognition at that time and will be more likely to open emails and click links
TEST, MEAUSURE, REFINE, REPEAT:
a. Test these social media best practices, refine based on your own findings, repeat
b. Dan Zarrella has developed a little website that tells you your most retweetable days and times. It’s not earth shattering information, but interesting insight to play with: http://TweetWhen.com